FINTECH MARKETING

Unveiling the Competition: An SEO Expert's Look at Fintech

The FinTech industry is a battlefield for SEO dominance. To conquer the SERPs (Search Engine Results Pages), an SEO expert needs a keen eye for competitor analysis. Here's a breakdown of the process:

Phase 1: Identify the Competitors

• Who are the Big Players? Use SEO tools and industry reports to find the top-ranking FinTech websites. Look for established brands and rising stars.

• Target by Niche Depending on your FinTech specialty (payments, investing, etc.), identify niche competitors catering to the same audience.

Phase 2: Deconstructing the Competition

• Keyword Champions Analyze their top-ranking keywords using SEO tools. This reveals what terms resonate with their audience and search engines.

• Content Kings Review their content strategy. Are they churning out blog posts, infographics, or in-depth guides? What topics are they covering?

• Technical Prowess Use website analysis tools to assess their website structure, mobile-friendliness, and page loading speed.

• Backlink Bonanza Explore their backlink profile. See where they're getting links from and what kind of content attracts backlinks (important for SEO).

Phase 3: Turning Insights into Action

• Content Gaps Identify topics your competitors haven't covered or haven't covered well. This presents an opportunity to create unique and valuable content.

• Keyword Optimization Learn from their keyword strategy but don't just copy it. Look for long-tail keywords with high intent and lower competition.

• Technical Tweaks See if there are technical aspects you can improve on your website based on competitor analysis.

Time Investment for Competitive Analysis

The number of hours per week an SEO expert dedicates to competitor analysis depends on the intensity of competition. Here's a general guideline:

• Moderate Competition (5-10 hours weekly) Regular monitoring of top competitors and industry trends is sufficient.

• High Competition (10-15 hours weekly) Deeper dives into competitor strategies, keyword research, and ongoing monitoring are necessary.

Remember, competitor analysis is an ongoing process. As the FinTech landscape evolves, so should your SEO strategy.